Abercrombie & Fitch is celebrating fall denim with “Denim Made Iconic,” a new campaign inspired by the energy, individuality and style of New York City – where the brand began in 1892.
Shot by New York-based photographer Cass Bird across iconic city locations, the campaign brings fashion and sport together with Emily Ratajkowski, Paloma Elsesser and New York Giants players Jaxson Dart and Malik Nabers.
Featuring fresh women’s and men’s silhouettes designed for comfort, versatility and self-expression, women’s styles include the High Rise Wide leg Jean, High Rise Barrel Jean, Low Rise Ultra Loose Jean and High Rise Relaxed, while men’s introduces an updated Relaxed Straight fit and baggy jean designed for greater comfort and ease. Across both collections, new garment-dyed fabrications deliver elevated color, softness and all-day wearability.
The Fall 2026 denim collection is available July 30 at Abercrombie.com and in Abercrombie & Fitch stores.
