This year, Abercrombie & Fitch is building on its multi-year partnership with the National Football League (NFL), bringing expanded assortments, broader distribution and season-long activations to fans. In its second year as the Official Fashion Partner of the NFL, Abercrombie will continue to represent all 32 NFL teams through licensed product across men’s, women’s, kids’ and, for the first time, baby and toddler styles.
The 2026 NFL collection will reach more fans than ever before, with products available on NFLShop.com, NFL stadium stores and team e-commerce sites, in addition to Abercrombie stores and Abercrombie.com. The brand is also introducing new faces and talent to the campaign, showcasing how NFL players and influential talent bring their personal style to the game, both on and off the field. Drake Maye, Justin Jefferson and Jaxson Dart lead the campaign, with additional appearances from CeeDee Lamb, Cooper DeJean, Jaxon Smith-Njigba, Jahmyr Gibbs and Malik Nabers. The women’s lineup features Ann Michael Maye, Emily Engram, Claire Kittle and Diana Flores.
The partnership will also introduce a steady cadence of product drops throughout the season, including co-designed collections with NFL players and personalized styling for select talent through Abercrombie’s “Style Concierge.” With new product, expanded distribution and an exciting lineup of talent, Abercrombie is bringing even more ways for fans to shop their game-day style and express their love of the game both on and off the field.
