Hollister is kicking off the fall season with a new women’s denim campaign featuring rising pop star Freya Skye. A longtime fan and shopper of the brand, Freya is the perfect face for Hollister’s campaign all about self-expression, confidence and being “Made for this Moment.”
Inspired by Freya’s life on the go, from touring to everyday moments, the collection brings together trend-forward denim designed to move with you. Customers can expect a range of standout styles, including ultra-low-rise and baggy fits, adjustable waists and more, with versatile pieces that can be dressed up or down.
And the partnership doesn’t stop at denim. Hollister will launch limited-edition product, serve as an official sponsor of Freya’s North American, UK and European tour, and host exclusive in-store appearances across the U.S. and Europe this fall.
The campaign will come to life across digital, social and in-store channels, with exclusive content and behind-the-scenes moments that give fans a glimpse into Freya’s world of music, fashion and life on tour.
