In 2023, Abercrombie & Fitch collaborated with the McLaren Formula 1 Team to create licensed A&F branded apparel featuring the iconic racing team. Following the successful launch, A&F and McLaren worked together to create an official partnership, with more items for both A&F shoppers and McLaren F1 fans to purchase, including new licensed tees, hoodies and sweatshirts.
A&F and McLaren celebrated the launch of the partnership at A&F’s fifth avenue store in NYC, featuring McLaren’s new Formula 1 car, a DJ, food, drinks and more.
Abercrombie & Fitch Co.’s Chief Marketing Office stated, “It’s an honor to partner with such an iconic team within the F1 world,” she continued, “over the last year, our relationship with McLaren has grown from TikTok virality to a very real friendship, weaving the relaxed and effortlessly elevated world of Abercrombie with the invigorating and fast-paced world of McLaren Racing. We’re ecstatic to announce this partnership and can’t wait for everyone to see all that’s to come.”
Customers can shop the items as of January 31st, 2024 at abercrombie.com.