The Challenge

Records broken!

In 2023 we were proud to announce we raised over $8 million for our impact partners.

The A&F Challenge was founded in 2001.

It started as a company BBQ, bike ride and roller-skating event. Since then, we’ve raised and donated over $37 million to community impact partners.

The event continued to gain momentum.

We began raising over $1 million annually. Every September, our associates and their families gathered at our Global Home Office to participate in a 5K run/walk and enjoy a BBQ with live music.

The A&F Challenge reached new attendance records.

More than 600 people came to the event, which supported The Ohio State Wexner Medical Center, and included a 5K walk/run and concert headlined by local band Walk The Moon.

A&F Co. wrapped up a 10-year, $10 million commitment to The Ohio State Wexner Medical Center.

We received naming rights to the Abercrombie & Fitch Emergency Department. These funds were raised through the A&F Challenge in partnership with A&F Co.’s global vendors. 

A&F Co. launched a 5-year, $15 million partnership with SeriousFun Children’s Network.

We evolved the A&F Challenge to become a public music festival and fundraiser, hosting over 3,500 guests and raising a record-breaking $1.4 million.

The A&F Challenge celebrated two milestones.

We raised over $4 million for the first time in history—and we hosted a sold-out crowd of 5,000 guests.

We celebrated 5 years of partnership with SeriousFun.

We donated more than $15 million to the network through A&F Challenge efforts in partnership with our associates, vendors, customers and community. And after a year of virtual celebrations due to COVID, the festival returned with a headlining concert from ZEDD.

The A&F Challenge celebrated its 20th anniversary.

We raised $7+ million for a family of impact partners. In partnership with our family of brands, we marked our collective impact on Sept. 16 with a festival headlined by OneRepublic, unlimited food and drink and custom DIY merch.