From July 30 to August 3, Hollister served as the official presenting partner of the 2025 Lollapalooza Aftershows in Chicago. The 88-show series brought emerging talent to 30 venues for intimate performances that extended the festival beyond the main stage in Grant Park.
As part of the partnership, Hollister produced three Aftershows featuring Gigi Perez, Max McNown and Wyatt Flores—each of whom made their Lollapalooza debut at this year’s music festival.
This builds on a longstanding relationship the brand has with music, from in-store concerts with artists like Fall Out Boy to campaigns with Khalid and Noah Cyrus. In 2024, the brand launched the Hollister Feel Good Fest, a touring concert series that brought live performances to high schools and other locations across the country with headliners including Benson Boone and JVKE.
Hollister is keeping music at the heart of its brand—bringing fans and customers closer to the musical talent that’s shaping what’s next, one stage and one unforgettable performance at a time!
