Abercrombie & Fitch Co. recently reached an exciting milestone as the Abercrombie brand entered Indonesia with new stores in Jakarta and Surabaya. These openings mark the brand’s first stores in the country! Steven Sare, the Managing Director of Asia Pacific for Abercrombie & Fitch Co., shared, “we are very excited to be entering Indonesia in partnership with MAP to bring our iconic Abercrombie & Fitch brand to more customers around the world through incredible in-store experiences.”
These new stores were designed to reflect our broader goal of creating immersive brand experiences as we entered this new market with a new partner. The store concept design also blends localized elements inspired by Indonesia with the signature chic, hotel-lobby aesthetic seen across many A&F stores.
As the doors open, the company looks forward to welcoming customers, building brand affinity and deepening its growth across the region through strong local partnerships.
