abercrombie kids, the children’s extension of Abercrombie & Fitch, for years has been sold through Abercrombie & Fitch and standalone abercrombie kids stores and online. Now, with the recent announcement of a partnership with Haddad Brands, a leader in branded children’s wear, abercrombie kids will widen their global distribution through Haddad Brands’ network of retail partners and portfolio of brands. This partnership is positioned to support the long-term growth of abercrombie kids.
Abercrombie & Fitch Co. will continue to design, produce and sell its product in its owned-and-operated channels, while this new partnership plans to create new distribution channels and grow the product line. Haddad Brands and Abercrombie & Fitch Co. have additional plans to expand the line with infant and toddler product, expanding the age range from what is currently for 5-14-year-olds.
A&F Co. CEO Fran Horowitz shared her excitement for the partnership, stating, “We are thrilled to partner with Haddad Brands to build on our success and create an opportunity to grow the brand in the years ahead by engaging with new customers globally.”
